We organized a spectacular factory inauguration for the Hungarian Apollo Tyres plant, which was the largest greenfield investment in Hungary at the time. We provided a full service for 1200 guests who arrived to the event from all over the world, including nearly 50 international and twice as much Hungarian journalist.
Chio was able to create a strong brand image via classic marketing among adults and children, however reaching teenagers required a new approach. As an agency we insisted to build a campaign around the rising trend of gamer culture and patronize a gamer movement, which supports active lifestyle and sports among the youth.
Our task was to bring awareness to their new product category and to the two new products. Our main pursuit was to avoid direct product placement, instead we’ve created a challenge based competition in order to introduce the products to the public.
