He believes that the most exciting thing in communication starts with understanding the other party. This requires openness, sincere interest and empathy, and everything else comes after that. As a former news editor, he enjoys finding the solution of crisis situations. He also likes strategic work, from defining the situation, through the formulation of goals, to choosing the right implementation toolkit. He regards his governmental contacts as important because he often finds that the decision-makers start to see the position of a given sector differently based on the argument we have assembled. He holds media training sessions about media appearances and crisis management in both Hungarian and English.