We organized a spectacular factory inauguration for the Hungarian Apollo Tyres plant, which was the largest greenfield investment in Hungary at the time. We provided a full service for 1200 guests who arrived to the event from all over the world, including nearly 50 international and twice as much Hungarian journalist.

Our task was to bring awareness to their new product category and to the two new products. Our main pursuit was to avoid direct product placement, instead we’ve created a challenge based competition in order to introduce the products to the public.