How to attract blue-collar workforce? We know that!

As an agency our task was to raise awareness of GE blue-collar jobs at GE Gas Power and Aerospace plant, Veresegyház and to collect applications in order to support the recruitment of new colleagues.

Challenges

In a competitive engineering and manufacturing labour market, GE Power and Aerospace needed to fill technical roles fast and to explain, convincingly, why a candidate should choose them over a competitor. The answer could not be invented in a briefing room, it had to come from the people already working there.

Solution

We ran a detailed onsite analysis at the client to identify what genuinely makes GE Power and Aerospace a preferred employer, and built the recruitment communication on those real insights. Since 2020 we have planned and delivered multiple recruitment campaigns under the “Add az ívet velünk!” line for GE Power and “Landolj nálunk” for GE Aerospace, with continuous follow-up and optimisation rather than one-off bursts.

Toolkit

• Recruitment campaign execution with strong follow-up, running from 2020 to 2024
• Creative concepts and video production, from planning to publishing
• PR articles written and placed in relevant media
• Social media management, content production and paid advertising

Results

• 4 million online impressions
• 80,000 visitors to the career site
• 1,200+ applicants
• Golden Prize at the HR Komm Award Hungary 2020