Positioning E.ON as expert in e-mobility – even the electricians talked about our press release in the street
Positioning EON as expert in e-mobility – even the electricians talked about our press release in the street
EON has put the creation of a new energy world at the heart of its activities. Its focus is on to innovative energy solutions and renewable energy, such as „e-fleet” opportunities and solar installations. We wanted to make it clear to the media that EON is an expert in e-mobility, so we provided communication support to this.
EON’s expert role was supported by 4 projects, for which we provided press communication.
EON presented the opportunities of e-mobility to the industry during a B2B event. EON’s customer breakfast was attended by such prestigious companies and organizations like Future Mobility Association and Nissan Hungary. Our suggestion was to publish the information provided at the event as a press release to make it available not only to customers but also to a wider audience. The press release became the most successful trade publication of the year, with more than 100 online, print, radio and TV appearances.
In the same year, EON launched its home charging campaign, which also reinforced its commitment to e-mobility and its expert presence. Our press release was sent to both traditional and online media nationwide We also supported the campaign with relevant social media posts and PR articles.
In 2020, EON installed 8 new public chargers in the car park of a Hungarian shopping centre, Mom Park, which can be accessed via an app. We were also responsible for the communication of the investment. The latest project is the collaboration between ALDI and E.ON, on which we published a joint press release. As part of the strategic partnership, E.ON installed e-chargers in the store’s car parks and provided e-mobility services to the supermarket chain.
The first e-mobility press release became the most successful expert publication of the year, with more than 100 publications, one of our colleagues even heard this as the major topic of electricians’ discussion, while they had been working on a building in Budapest. The joint communication with ALDI reached more than 3.5 million people and the chargers installed in Mom Park reached nearly 190,000 people. The materials were accompanied not only by trade publications but also by radio and TV appearances. Communication of the home charging service reached over 1.1 million people in traditional and online media. On social media, posts generated more than 51,000 impressions on Facebook and LinkedIn and more than 2,000 clicks.
As a result E.ON has become associated with the concept of sustainability and future energy not only among customers but also in the media, and deep in people’s minds in Hungary.
This campaign won bronze in energy category of the PR Excellence Hungary Award 2022.